Business Analyst
Visit Grand Junction · Grand Junction, CO
Feb 2024 – Present
- Built recurring KPI reporting across lodging, tax, web, campaign, and airport data, cutting turnaround 99%, saving 200+ hours annually, and improving executive reporting cadence.
- Identified lodging cannibalization by reconciling lodging tax, occupancy, ADR, and RevPAR trends across council, board, and stakeholder reporting used in planning decisions.
- Produced bimonthly council and stakeholder briefings translating Tourism Economics, GA4, hotel, and survey data into planning, budget, and performance discussions.
- Validated budget, tax, and partner reporting against Tourism Economics datasets spanning 202 dashboards and 162 sources, strengthening QA and stakeholder confidence.