Forecast Demand and Visitor Behavior
Track pacing, booking-window style patterns, and market shifts so teams can plan around demand instead of reacting late.
Tourism & Destination Analytics
Destination Analytics
I help DMOs and public-sector organizations turn visitor, lodging, marketing, and revenue data into reporting leaders can act on.
What I Do for DMOs
My focus is business-facing analytics: the dashboards, reporting systems, and demand insights that help destination teams explain performance and make faster decisions.
Measure Campaign Performance
Translate destination marketing activity into visitor insights, website outcomes, and stakeholder-ready performance reporting.
Automate Leadership Reporting
Build repeatable dashboards and summaries for executives, boards, city leadership, and partner organizations.
Metrics I Work With
The exact KPI mix changes by organization, but these are the destination and business metrics I work with most often.
RevPAR
ADR
Occupancy
Visitor demand
Origin markets
Campaign performance
Lodging tax
Website engagement
Stakeholder reporting
Economic impact
Example Outputs
These are the kinds of outputs I build when tourism analytics needs to travel from raw data to public-sector decision-making.
Dashboards
Destination performance dashboards covering pacing, lodging signals, demand trends, and campaign performance.
Stakeholder Briefings
Council- and leadership-ready summaries that turn tourism metrics into concise narrative updates.
Recurring Reports
Industry data reports, stakeholder newsletters, budget inputs, and annual accomplishment summaries built from the same reporting layer.
Visit Grand Junction Annual Accomplishments
Public-facing analytics narrative used to explain performance and outcomes.
Grand Junction City Budget
Budget-planning context supported by tourism KPIs and scenario-oriented reporting.
Stakeholder eNewsletter
Recurring stakeholder communication built from destination marketing and visitor insights.
Relevant Portfolio Projects
These are the closest existing projects in my portfolio to tourism analytics, dashboarding, demand monitoring, and stakeholder-facing reporting.
Chatbot (LoRA + RAG)
Direct tourism-domain example built on public Visit Grand Junction content, with sourced answers and destination knowledge retrieval.
Pizza Delivery Dashboard
Closest existing example of dashboarding, KPI tracking, and forecasting that can transfer to destination performance reporting.
Store-Level Loss & Sales ETL
Strong transferable example of SQL modeling, KPI reporting, anomaly detection, and stakeholder-ready business analysis.
Empty-Package Shrink Dashboard
Additional dashboard/reporting example that reinforces BI, trend analysis, and decision support.