Business Analyst
Visit Grand Junction · Grand Junction, CO
Feb 2024 – Present
- Built reusable domain corpora for citation-based chatbot and semantic-search prototypes over destination content, reporting archives, and traveler-facing information.
- Analyzed AI search, GEO, and organic-discovery trends to guide LLM-readable content structure, prompt-grounding criteria, and evaluation workflows.
- Launched 66 surveys and screeners to over 1 million consumers, using response data to refine audience hypotheses and testing inputs for segmentation.
- Automated recurring reporting pipelines so destination content and performance data could be reused for retrieval, evaluation, prototyping, and iteration.